Vietnam F&B Industry And Online Export Opportunities
Online export is a trend and opportunity for many businesses in general and Vietnam F&B Industry in particular. However, to achieve high efficiency and low cost, businesses need to participate in trade promotion programs in many forms, including seminars.
The increase in exports through e-commerce
Trade in the global Vietnam F&B Industry sector is growing strongly, accounting for 9% of total global transaction value. On Alibaba.com, B2B activity has moved to the online environment due to the impact of the Covid-19 pandemic, the demand for F&B products on the platform in 2021 has skyrocketed to 40% year-on-year. before. Meanwhile, the current supply is not enough to meet demand, with the Vietnam F&B industry’s ratio of buyers to sellers at 15:1. This presents a huge opportunity for Vietnamese F&B businesses to fill the gap and reach global buyers, especially for the 30 million buyers currently registered on Alibaba.com.
Speaking at the seminar “It’s my time – Vietnam F&B Industry Online Export Conference” organized by the Trade Promotion Department in collaboration with Alibaba recently, Mr. Stephen Kuo, General Director of Alibaba.com Asia-Thai Binh Duong shared: “New products from many unique cultures will bring exciting experiences and joy to everyone. The process of globalization is restructuring the world, industries and specifically the F&B business model. All, not only end customers but also supermarkets, grocery stores, restaurants, are sourcing F&B with high quality and reasonable prices from suppliers around the world. In particular, the country of origin is the first factor that buyers consider and prioritize. Vietnam’s F&B product suppliers have a position on Alibaba.com and a certain level of global popularity, this makes worldwide buyers tend to look for Vietnamese suppliers. This is the time for SMEs to participate and win quickly.”
Doan Tran Thuy Linh, founder of Green Diamond Production & Trading Joint Stock Company, which specializes in coffee supply, shared: “Covid-19 has interrupted our coffee supply process, causing us to stop. Thanks to the online business, we can continue to exist and grow. We had to learn how to export online when we realized that products distributed by e-commerce websites are not limited in time and space. Through Alibaba.com seminars, we have re-established a favorable environment and opened up opportunities to promote online exports. Now, we have expanded the market not only in Asia but also in Europe.”
Seize the opportunity with digital solutions
Alibaba.com is not only an e-commerce company but also helps other businesses become e-commerce businesses by reaching buyers from 190 countries and territories around the world. The US is currently the largest buying market of both platforms in general and of Vietnamese suppliers in particular. This is followed by Brazil and Canada in the Americas, and Turkey and the UK in Europe. Taking advantage of its wide reach across global markets, Alibaba.com also implements a strategy to attract buyers, focusing on 17 potential and best quality countries such as the US, UK, Canada, Japan, etc. In the first quarter of this year, the number of buyers on the platform increased by 69% and the number of buyers involved in transactions increased by 147%.
Committed to supporting Vietnamese SMEs to participate in global supply chains by leveraging cutting-edge technologies and solutions, Alibaba.com provides a year-round 24/7 online exhibition platform; wide range of opportunities to meet new buyers; courses and training to build a professional cross-border business team; and continuously offer different promotional packages for businesses.
In addition, in October, Alibaba.com opened a specialized F&B booth, aiming to create a dedicated environment for F&B businesses globally. To enhance interaction between a large volume of F&B sellers and buyers, the booth offers technological features such as professional videos, multimedia brochures, personal livestreams, and online tours of the factory. , online product launches, in-app video conferencing, 24/7 virtual moderators, etc. Industry players will also have the opportunity to participate in annual online F&B shows, trade shows, and more. seasonal, trade show for buyers, etc.
When joining Alibaba, Vietnam F&B Industry SMEs will be provided with new services such as upgraded value-added services (VAS), trained customer care teams, and updated regular industry reports. regularly, along with a series of discounts and exclusive benefits from Alibaba.com in the platform’s commitment to Vietnam.
With the cooperation of the promotion agency
As a state management agency on trade promotion, the Trade Promotion Department under the Ministry of Industry and Trade has implemented many solutions to support businesses in accessing and selling goods through commercial channels. cross-border e-commerce. For example, in early 2021, the unit signed a memorandum of understanding on Alibaba.com to strengthen its partnership with the common goal of supporting Vietnamese businesses to boost online exports.
Hoang Minh Chien, Deputy Director, Trade Promotion Department, said that in 2021, the Trade Promotion Department and Alibaba.com have deployed more than 20 training activities, improving cross-border e-commerce capacity. for more than 2,000 Vietnamese enterprises. This is an activity to improve the capacity of businesses, contributing to promoting and effectively implementing the plan of the Trade Promotion Agency to build a digital trade promotion ecosystem, speeding up digital transformation for businesses. Vietnam is in the new normal period and is ahead of the trend of international trade.
Digital transformation in general and e-commerce in particular is no longer an option for businesses, but these are areas that Vietnamese businesses need to be aware of and plan to seriously implement to enhance their competitiveness. competition when international trade patterns have been changing towards digitization.
Alibaba.com representative said, will continue to work closely with Vietrade to launch new initiatives and programs for Vietnamese SMEs in all export-oriented industries, making it easier for all businesses. do business anywhere.
Marina Nguyen
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